Making $$$ on the Internet

I guess it is no big news that one can make big money on the Internet. Just looking at Facebook and Google, it is not hard to imagine the potential of a virtual world. Many online retailers are also doing exceptionally well, like Amazon and major fashion houses F21 and ASOS. These online retailers provide international shipping thus making it convenient for online shoppers who do not stay in US or UK. However, I did not expect simple blogshops in Singapore to achieve impressive results that estimates to millions in revenue (no, I am not kidding) and a perfect example is Love Bonito. They are so prominent that they were featured on Urban (The Straits Times weekly supplement) alongside other successful blogshops.

Love Bonito started out as BonitoChico and they are a blogshop that sells clothes for girls. The initial concept of the blogshop was to get rid of some of their impulsive buys and this slowly built on to sourcing for clothes in Thailand to sell. Subsequently, they designed and manufactured their own clothes because they wanted to establish a reputable fashion label and maintain the individuality of their clothes. Now, their website is only for selling their own label and they continue designing their own clothes, shoes and bags. Love Bonito is doing so well and even Calvin Klein and Essential are marketing some of their products through their website. They regularly get sponsors from Lo'real as well.

I think that their winning formula is the price and quality of their products. Most of their clothes do not cost more than $40 and they are comparable to major fashion houses like Topshop. Another component will be luck because they are some of the forerunners in Singapore and they have already established a large client base when every other small blogshop is jumping the bandwagon. They have even created a range called COVET which is supposedly the higher end range of their designs.

You can check up their websites here:

http://bonitochico.livejournal.com/

http:///www.lovebonito.com/